How can you maximise your chances of a successful application?

John (Chemistry) and Ciara (Ancient History) applied for the same job as Trainee Accountant. Ciara's CV highlighted her relevant experience, skills from her degree and motivation. John sent in a general CV which gave as much emphasis to work packing lettuces as working in a betting shop and left the employer to consider the relevance of skills gained from his degree. Ciara was invited for interview.